Hire a highly qualified marketing and advertising professional and you also will most likely not find yourself studying signage. You'll likely read about newspaper ads and TV or radio spots that lots of viewers will dismiss since they're away from your target market. Maybe you'll hear about costly unsolicited mail campaigns. Possibly some Internet options: ppc ads, banners, search engine optimization. You might not hear LED signs despite the significant and immediate impact actually shown to dress in the achievements of businesses. The Small Business states, "signs would be the most effective, yet least expensive kind of promotion for the small business" and in many cases goes in terms of to mention that "good signage may make the main difference between your success and failure" of an business!
You might be wondering, why the important secret among marketing professionals? Unable to recognize the value of signage might be like failing to see the forest for the trees. Maybe signs are simply too obvious for the marketing professionals to focus on. As the Five Man Electrical Band sang back 1970, "sign, sign, everywhere a sign". Whatever the reasons, people who study business agree, a nicely designed, well utilized and well placed sign could be the most cost-effective valuable marketing tool your organization can utilize. Much more importantly, companies who utilize LED signs report results similar to the McDonald's Restaurant Owner who said, "On the first morning, we sold two times as many sausage biscuits by 9am than previously!" or even the Sc business owner who stated, "The first month was the very best in our 13 year history!"
Can a sign really make that much of the impact on your business? You already possess great products, competitive pricing and ideal customer service. Everyone who walks in finds this to be true. And that's the key! You probably took great care in selecting the place on your business. An LED sign will magnify the effect of this good decision. In accordance with the SBA, the typical business gets approximately 50% of sales from signage, 85% from inside 5 miles of the location. So everyone that you're paying to a target with those print, Radio and tv ads that lives away from a 5 miles from the business are unlikely being your web visitors! Meanwhile, LED signs attract attention, convey your messages immediately straight away to your market - people who find themselves passing through your location daily - and draw them into your location! Easily programmable, the twelve signs can be changed at the moments notice, or programmed months ahead of time. The SBA likens LED signs to "having a sales person all the time, 24/7, All year round."
So an LED sign will provide more customers but will that convert to a rise in profits? In line with the studies and the facts: Absolutely. The US Chamber of Commerce reports that business that make signage a fundamental element of their marketing see now more revenue than others that don't. The SBA claims that outdoor LED signs specifically increase sales 15-150% at 10% the price tag on other advertising. Beyond studies, when it comes to the facts. Pay attention to what some actual LED sign owners are saying about their LED signs. The Sayre Morning Times quotes small business owner, Warren Croft of Croft Lumber stating, "Five minutes after the sign increased, an individual arrived looking for an item there were advertised for the sign. He didn't know we sold it..." A Managing Partner of Sonic Restaurants in Louisiana posted the following comment after a Yahoo chat, "Since my LED was installed, my night time business has risen 20%." Online resources 8 McDonald's Restaurants in Sc credits LED signs with increasing sales 5 - 6% in 2 of his locations, equating to sales increases of $75,000 and $105,000. Obviously, he is while having LED signs installed in all 8 of his locations.
You now know. Produce a on one occasion investment in a good LED sign and you will see an immediate and significant return on your investment. Spread the word - you will be the new marketing guru inside the eyes of one's colleagues!